what are types of digital marketing
There are many different types of digital marketing, including:
- Search engine optimization (SEO): This involves optimizing a website’s content and structure to improve its visibility in search engine results pages (SERPs).
- Pay-per-click (PPC) advertising: This involves placing ads on search engines or other websites and paying a fee each time someone clicks on the ad.
- Social media marketing: This involves promoting a business or brand on social media platforms like Facebook, Instagram, Twitter, or LinkedIn.
- Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- Email marketing: This involves sending marketing messages to a list of email subscribers.
- Influencer marketing: This involves partnering with influential people or organizations to promote a product or service.
- Video marketing: This involves using video content to promote a business or product.
- Mobile marketing: This involves using mobile apps or SMS messages to reach and engage with customers.
- Display advertising: This involves placing banner ads on websites or apps to promote a business or product.
Affiliate marketing: This involves promoting a product or service on behalf of another company and earning a commission for each sale made through your referral.